Discovering the Soul of Service

the Nive Drivers of Sustainable Business Success
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Current format, Book, 1999, Available .
Current format, Book, 1999, Available . Offered in 0 more formats
In DISCOVERING THE SOUL OF SERVICE Leonard L. Berry goes beyond the scope of his previous works on service quality to show how flourishing service companies can sustain their success. Focusing on 14 companies that stand out from the pack, including Rent-a-Car and Midwest Express Airlines, Berry identifies nine core values…

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